Fashion is focused on social identity, also it’s necessary for brands to demonstrate characteristics that customers like to ascribe to by themselves:
Things such as authenticity, quality, and cool. This squeeze page for footwear brand Greats (built by WITHIN)
You must know if they’re generally speaking a positive individual
3. Negative Nancy’s (or Nathan’s) are not fun to be around. A pessimistic one by the third date, you should have an idea of whether this person has an